I like to pretend I'm a vampire.
So, the movie theaters have been losing customers. They, of course, blame Bittorrent and the "horde" of illegal downloaders. Unfortunately, I don't think they've taken a true look at the problems plaguing the movie-going experience.
1. Cost. In Kansas City, it costs $8 to get into a movie. If you can make it for one of the matinee's I think its around $5. Compare this to Blockbuster Online rentals: $17/month for unlimited rentals, three out at a time.
2. Experience. You get loud speaker and a huge screen. But you also get crying babies, sticky floors, popcorn coated seats, cramped spaces, cell phones, expensive food/drink, and the list goes on and on and on. Compare this to my home: I have surround sound, an HDTV, refrigerator, pause button, bathroom, no kids, a couch that's comfortable to kick back in....
In an effort to "improve" the movie-going experience, theaters are considering including pre-movie games. These aren't the arcade games at the entrance, but rather "the ability to play games from in-seat consoles or via mobile phones." Its a foolish endeavor (no one goes to the movie for pre-movie entertainment) but at least it is a step in the right direction. The true test of a theater's mettle is to lower the cost, or at least improve the taste, of its various snackables. Keeping the seats bereft of popcorn and the floors unsticky would be a nice touch.
Read about the pre-movie entertainment here.
Don't die.
1. Cost. In Kansas City, it costs $8 to get into a movie. If you can make it for one of the matinee's I think its around $5. Compare this to Blockbuster Online rentals: $17/month for unlimited rentals, three out at a time.
2. Experience. You get loud speaker and a huge screen. But you also get crying babies, sticky floors, popcorn coated seats, cramped spaces, cell phones, expensive food/drink, and the list goes on and on and on. Compare this to my home: I have surround sound, an HDTV, refrigerator, pause button, bathroom, no kids, a couch that's comfortable to kick back in....
In an effort to "improve" the movie-going experience, theaters are considering including pre-movie games. These aren't the arcade games at the entrance, but rather "the ability to play games from in-seat consoles or via mobile phones." Its a foolish endeavor (no one goes to the movie for pre-movie entertainment) but at least it is a step in the right direction. The true test of a theater's mettle is to lower the cost, or at least improve the taste, of its various snackables. Keeping the seats bereft of popcorn and the floors unsticky would be a nice touch.
Read about the pre-movie entertainment here.
Don't die.
posted by illmunkeys at 10:12 AM
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