05 April 2006

Have a tic tac - they're good for you.

The MPAA has finally begun to wake from its slumber and joined the digital age. Today, you can download movies from studios like LionsGate, MGM, Sony, Paramount, Twentieth Century Fox, Universal, and Warner Brothers. Yes, King Kong can be yours without the need to get up and travel to your local movie retailer.

Unfotunately, it isn't all peaches and cream. First, there is the cost, which is way too high. Second, there are the DRM restrictions.

The cost to download King Kong is a whopping $26.99 from Movielink. I can travel to Target, which is right down the street, and pick up the movie for $19.99. The DVD has special features - the downloaded one does not. I'm getting less for my money if I buy the downloaded version. This is the same mistake eBooks made years ago, and it has nearly halted the sell and distribution of electronic books. Lastly, the quality of the movie is not near as good as a DVD. In fact, Paul Thurrott of Connected Home Media points out illegal downloads "generally exceeded the quality of the legal downloads." The illegal downloads also don't have the next issue: DRM.

Of course, there are DRM restrictions. You can only have the movie on up to three computers at a time. Want to burn it to a DVD for storage purposes? Too bad. You can't. When will major content providers learn: DRM stinks.

My prediction: this service is only going to be rarely used. Paying $26.99 for a movie I can buy at the store for less is absolutely ridiculous. Then, to tell me it has no features, below DVD-quality, and DRM restrictions is a slap in the face.

Don't die.

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