07 February 2006

I like my sauce hot.

I blogged earlier that Yahoo and AOL were going to begin "certifying" mail and charging money to do so.

I pointed out this tactic would more than likely increase the amount of spam, and not decrease it. Andrew Lochart, of Postini, agrees with me: “It guarantees delivery of paid-for bulk email based on the sender paying, not based on users’ preferences. In other words, it will allow more, not less, unwanted email through to users.”

Red Herring also says points out the tactic "favors wealthy larger enterprises over smaller upstarts who might not have the money to pay for sending emails to users." More than likely this could lead to lawsuits.

Read more here.

So, before this gets out of hand, Yahoo and AOL might want to reconsider their options.

Don't die.

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